Centeria's Christmas Window Display at Novikov

8 May 2024 by
Centeria's Christmas Window Display at Novikov
Alex Redfarn

Project Overview Centeria was tasked with creating a Christmas window display for Novikov Restaurant & Bar, located in the upscale neighbourhood of Mayfair, London. The project aimed to blend festive elegance with eye-catching design to attract both patrons and passer-by during the holiday season.


  1. Enhance Brand Visibility: Utilize the display to increase Novikov’s visibility and attract more customers during the holiday season.
  2. Celebrate the Festive Spirit: Reflect the joy and warmth of Christmas through the display, making Novikov a part of the community's celebration.
  3. Showcase Creativity: Deliver a unique and creative display that stands out in the competitive Mayfair area.

Design Elements

  • Twinkling Lights: The display featured thousands of white lights, providing a bright and inviting ambiance.
  • Thematic Window Scenes: Each window depicted vibrant, Christmas-themed scenes, including figures of nutcrackers and festive ornaments.
  • Interactive Elements: Incorporation of elements that engage passers-by visually, possibly interacting with the movements or the presence of viewers.
  • Natural Elements: Strategically placed greenery complemented the lighting, adding a touch of natural beauty that echoed the winter season.

Execution The project was executed over a two-week period leading up to the holiday season, ensuring all elements were installed and functioning by the start of December. The installation process involved coordination with local traffic management to minimize disruption, as well as careful planning to ensure the safety of the installation team and the public.

Challenges and Solutions

  • Weather Considerations: Being an outdoor installation, the design had to withstand winter weather conditions. This was managed through the use of waterproof and wind-resistant materials.
  • Technical Complexity: The intricate lighting setup required precise engineering. Skilled technicians ensured that all electrical components were safely installed and maintained.

Impact Post-installation, the window display drew significant attention from both locals and tourists, successfully increasing foot traffic to Novikov. The restaurant reported a noticeable increase in reservations during the holiday period, and social media activity related to the display boosted Novikov’s online presence.

Conclusion Centeria’s Christmas window display for Novikov effectively merged artistic design with strategic marketing, resulting in a successful holiday campaign. This project not only enhanced the festive atmosphere of Mayfair but also demonstrated how creative visual marketing could be leveraged to boost business outcomes during critical sales periods.